New Business Development
New Business Development is an extension of our Sales and Channel Development consulting services. (see below) The vendor landscape for the K-12 market is changing on a daily basis. By our focusing on the K-12 market only and our long legacy of successfully serving this market we can assist your business in the development of key partnerships for success. These ISV / OEM / Strategic partnerships can run the gamit from: technology intergration, to 'co-development', to 'private labeling', to alternative channels of distribution or any mix of the above.
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Sales and Channel Development
Even though your products and services may be ‘best of breed’, target the 'pain points' of most if not all potential customers are you finding it difficult to rise above all the market noise and hype, not appear 'me too' and achieve true sales potential?
Effective channel development and programs execution is challenging enough in any market but when you overlay the complexities and nuances of selling, distributing, and supporting products and services in the K-12 market sector, it can be overwhelming!
TDG has over 50 years expereince, with associated critical relationships, directly and in-directly selling into this market. We have successful developed strategies, methodologies, and programs that can differentiate your products and services, target the needs of Districts, and increase sales performance for both the top and bottom lines!
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Procurement / RFP Support
TDG's vast market experience and complete understanding of all facets of technology utilization and deployment in the K-12 space, coupled with our experience actually implementing numerous enterprise e-learning and back office systems enables us to assist your District, with creditability, in the development of RFP's, RFI's and RFQ's and to assist in the management and un-biased evaluation of the procurement process.
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NCLB Program Development - Meeting the Challenge of ESEA
With the signing of the 2001 Elementary and Secondary Education Act (ESEA), more commonly known as "No Child Left Behind", the new challenges facing Schools and Districts are greater than ever!
However, with these challenges, also come new opportunities! It is critical that all educational stake holders understand the implications and ramifications of this new legislation.
Districts and States rely on data for accurate decision making, reporting, and funding allocations. TDG will work with you to assist your customers develop a NCLB plan that will 1) assure the accuracy, completness, and integrity of your criticcal performance data; 2) optimize the capabilities of your product offerings; and 3) help assure that their curriculum, teaching, assessment, and reporting successfully meet the intent of the NCLB legislation.
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Strategic Planning Services
In a market that is continually changing / evolving, having a 'blueprint' (The Strategic Plan) to benchmark your performance against, is vital to long term corporate growth.
Our principles, with over 25 years of strategic planning experience, have developed 'long term' evergreen corporate strategic plans as well as 'short term' vertical market plans.
We analyze all aspects of your business from products, to services, to channels of distribution; and then work with you to assess whether your operational plans and inline with your strategic vision.
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Project / Program Management
Project Management is the critical component to successfully implementing complex instructional and 'back office' systems.
Working with TDG's instructional technology planners TDG's project management services, will insure that your facility design, network plan, communications systems design, instructional design, and technology models are viable, that contractors and vendors are qualified, that the project is completed according to cost and schedule parameters, and the deliverables meet project specifications.
To meet these responsibilities, TDG will work with your schools and/or district to develop a project team that is assigned to a experienced Project Manager . The team makeup and activities are dependent upon the scope and magnitude of effort required during the implementation phase of the proposed project.
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M&A Research & Analysis
Let our experienced market research analysts become an extension of your organization and assist in acquiring the research information required to make sound business decisions.
With our unique market knowledge,network of contacts, and extensive strategic planning backgrounds we will produce detailed 'Due Diligence' reports and presentations covering topics such as:
- Technical / Product Research
- Market Positioning Research
- Competitive Profiling
- Channel Effectivity Anaylsys
- Financial Analysis
- Organizational Analysis
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Market / New Opportunity Analysis
TDG, with over 25 years of market research experience, knows that if companies are going to be successful in a dynamic market where changes happen daily, it is essential that market research be viewed as an 'evergreen' process.
At he same time companies are being challenged to 'do more with less'!
TDG, working with you, utilizing both qualitative and quantitative techniques can serve as your research partner to provide clear, concise data regarding all market trends.
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Competitive Analysis
In a market filled with 'me too' marketing message and noise how do you raise above your competitors to truly differentiate your message / product / service?
TDG, with extensive experience assisting major K-12 companies refine / target their marketing messages and 'value proposition', will work with your organization to highlight your corporate strengths and map these strengths against current / future market trends.
We then then utilize competitive analysis research data to position your company and messages in a truly differentiated market space.
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